A recent article posted on REBonline.com.au deals with the subject of real estate agent’s use of social media. I’ve posted on the subject previously, and have been quoted about its use by agents for RealEstate.com.au.
Samia and Andrew – Riverview Realty
Here at Riverview Realty, we began our content and social engagement with a strategy to share our expertise on real estate and also shed light on the community in which we live and work. Sure, we do share our recent listings across our platforms, but we would like to think that our experience, expertise and involvement in our great local community that encompasses Lane Cove, Longueville, Northwood and Riverview is much more exciting than anything else. Our recent Pink Ribbon Morning Tea is an example of that.
Further to this, we’ve blogged about real issues: Choosing an agent, tips for selling your home, tips for landlords, and what makes a great auctioneer.
If you’re sick of seeing your local agent sharing photos of their new car or shiny office and instead want some info on the real estate market, follow this blog, like us and join in on the fun on Facebook and follow us on Twitter.
Andrew and Samia
The following excerpts from the REBOnline article are worth noting:
Real estate agents wondering why their social media presence falls short of attracting any new business or why it produces no customer value at all have only themselves to blame.
Social media outlets are not the place to “sell your crap”, nor are they a platform for airing your new shiny suit, BMW keys and more importantly, ego. Online videos made by estate agents, for the large part, are just average – a definition Peter Brewer, real estate veteran and owner of Peter Brewer Consulting, says is the “best of the worst and the cream of the crap”.
Presenting at the Business of Real Estate Conference last week, Mr Brewer said there is so much opportunity to engage potential and use social networks to move real estate agents away from the perception of being a necessary evil to one as being involved with the community at large.
“You have to start using social networks as social and change your own mindset because people don’t go on social media to buy a dog or a refrigerator,” Mr Brewer said.
“The key is understanding that websites, video and social media are about community, and you need to give reasons for people to go to your site, such as to solve people’s problems and to help the community; not to stand around in a shiny suit with a new BMW extolling your own virtues. If we can do a 90-minute listing presentation in front of a consumer then surely we can get rid of the ego and do a 90-second clip solving people’s problems.”
Mr Brewer added that the average age of today’s real estate agent is 58, and the average age of a consumer is 31, so showing relevance to an audience is key.
Riverview Realty is a boutique agency focused on achieving the maximum price, with a client engagement that is above the industry standard. We call it the “Ultimate Experience” which forms part of our unique selling proposition.
Ph. 02 9420 0083, 59 Tambourine Bay Road, Riverview.
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