If you lower buyer resistance with good pre-sales marketing preparation you can be guaranteed delivery of an above average sale price. But you have to be prepared to spend a little to make your return on investment (ROI) work.
By pre-packing, you’re killing two birds with one stone by removing excess clutter while preparing for your move.
Keep your house immaculate
Once you’ve removed the clutter, consider having your home professionally cleaned, or at least the bath and kitchen. A small repair of damage from water leaks, burns, or other mishaps can “stave off counteroffers for defects.”
It’s crucial to consider the home’s street appeal as buyers often make their decision in the first few minutes of seeing a home. Landscaping must be in order – if possible, plant flowers near the door, mulch existing plants, trim shrubbery, and remove any dead plants or trees.
Any room that doesn’t get enough sun will benefit from a light wall colour. It doesn’t have to be painted a harsh, pure white, but a pale neutral colour will help make a room appear to have more light. A fresh coat of off-white paint gives a property a “lift” when you open the door.
Don’t overdecorate – Less is more
You don’t want your style to take over your home makeover to the point where the buyers can’t imagine the house decorated in their own style. Many people have a hard time seeing past the design and décor and if the design doesn’t suit the buyer’s tastes, it is often very hard to imagine it differently. Remove any personal property that does not enhance the style of the home.
It’s imperative to repair all the small items onsite. Leaky taps, chipped paint, a wobbly handrail. Living in a property for a long period of time and desensitise home owners from the issues that visitors may spot immediately. It’s important that the scratch on the wall, small carpet stain or scuffed tile doesn’t turn a buyer away.
Riverview Realty offers a turnkey solution to our vendors. We can manage all trade and home maintenance work to ensure your property is ready before a sales campaign commences to maximise your sale price. Remember, you only get one chance to make a first impression to buyers.
Andrew Bruce & Samia Malouf
Riverview Realty is a boutique agency focused on achieving the maximum price, with a client engagement that is above the industry standard. We call it the “Ultimate Experience” which forms part of our unique selling proposition.
Ph. 02 9420 0083, 59 Tambourine Bay Road, Riverview.
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