In previous posts we’ve highlighted the differences between boutique agents such as ourselves and the major franchises.
In Selecting a selling agent: Brand vs Boutique we noted that:
The big agencies are quick to advertise they offer more than what a boutique agency can. “National network, local knowledge” or “tap into our network of buyers” is often used in the sales pitch. The reality is that the majority of the real estate marketing is now beholden to the two large digital advertising sites RealEstate.com.au and Domain.com.au. Both these sites are in the Top 50 Australian websites by traffic*. Many of the traffic rankings for the big franchises are well outside the top 1000 websites.
In The Importance of Digital and Social Media Marketing we revealed:
Digital marketing of a property is nothing new. Websites such as Domain.com.au and RealEstate.com.au have been around for over 10 years and are in the top 50 Australian websites by traffic and can’t be ignored in a real estate campaign. Around 95% of purchasers seek property via these two websites through different touch points including traditional PCs or laptops, tablets and smart phones.
We’ve done a bit more research:
We’ve done a bit more research and can report that all the major branded real estate websites have on average:
- 8 daily page views per visitor
- Visitors spend 2.31 minutes on their site.
Now, I’m not suggesting our web traffic is any better ( it could actually be worse) but what I am suggesting is that as we’ve mentioned previously, Domain.com.au and RealEstate.com.au are the most popular real estate listing websites. I’d much prefer a property we’re marketing be found through either of these sites as opposed to RiverviewRealty.com.au – because that’s what we’re paying for!
Consider those average numbers above. To give you some comparison:
Realestate.com.au is the 17th most visited website in Australia and has:
- 12 daily page views per visitor
- Visitors spend over 11 minutes on the site
Domain.com.au is the 40th most visited website in Australia and has:
- 5 daily page views per visitor
- Visitors spend close to 7 and a half minutes on the site.
So next time a selling agent talks about their website and the hits they get, consider these numbers. I’d bet their numbers don’t add up!
*Website data compiled from www.Alexa.com
Andrew Bruce and Samia Malouf
Riverview Realty is a boutique agency focused on achieving the maximum price, with a client engagement that is above the industry standard. We call it the “Ultimate Experience” which forms part of our unique selling proposition.
Ph. 02 9420 0083, 59 Tambourine Bay Road, Riverview.
You’re welcome to connect with us on social media: